Scented Packaging to Elevate Brand Experiences

Smell is a great trigger for many reasons. It improves memory and perception for a lot of customers. 

Did you know that smell is actually a trigger for brand recognition? It can trigger some emotional responses in a person, typically good. Some customers are able to instantly associate with a brand from the moment they smell it, improving the overall brand recognition on many different levels. 

So yes, smell rocks, and here, we’ll go over how, through using aroma, you are able to improve your brand recognition on so many levels. 

Incorporating Fragrance into Packaging Safely 

Now, fragrance is great, but there is the risk of it not safely being implemented, resulting in potential issues involving smelling the items, maybe it getting into your mouth at unhealthy levels. There is also the risk of possibly swallowing something that contains the scent.

None of those are fun, but companies can incorporate this safely.

Encapsulated scent beads put inside the packaging might be used. That way, there is no risk of eating it.

Natural infusions that are placed in the packaging also might be used. For instance, the box might be infused with a scent, or there might be a small sachet that might include this.

Then, there's the old tried and true scratch and sniff feature. Again, you scratch, you sniff, everything great.   This is good, and if you want to add it to your packaging façade to make it stand out, it does wonders. 

Who Uses This? 

Besides perfume? A lot of companies.

Though we see this in cosmetics and beauty care items (because let’s face it, it’s very easy to sell someone something if it smells good) there are other industries that are using scents to sell. 

Coffee bags are one example. Some companies have used a vented packaging, where the scent is emitted. You smell it, and then enjoy it. It's great.

Another, is wellness products. These are products that promote wellness, such as maybe some essential oils and other items. While not necessarily cosmetics, they do fall into a certain umbrella. 

Luxury goods are another area where this shines. Having luxury items is something that will really make you stand out, and scented packaging on luxury items is something that will really stand out, and make things even better for you. 

The Regulatory Considerations and Allergen Warnings 

A lot of regulatory considerations and allergens might have to be factored in. though it might smell good, not every brand is able to tolerate the smell of such products. Transparency and safety protocols are something that’s used in this packaging. If you know that you’re going to use this, make sure to let customers know.   Having a small “scratch!” the sticker will tell them that there is a scent.

When putting it together, try not to make it pungent or excessive. Remember, a little goes a long way with this, so try to make it stand out for your packaging without being too much.

Some creative packaging promotions involve various scents that pair well with items. For instance, selling body care with a “peaceful” scent will help to make the packaging really shine and stand out. 

For many brands, scents are used as an additive, not as the main focus. But, if you want to make the packaging stand out, and give those who buy from you something memorable, then consider this today.

Your scented packaging will enhance the experience, and by elevation of such, you make branding all the easier, and even more profound for your own memories and such as well for you too.